I Developed the strategic direction and messaging framework for a sponsored social media campaign promoting Samsung’s lifestyle entertainment products.

The campaign aimed to position Samsung technology as an immersive lifestyle experience by connecting entertainment, gaming, art, and smart living through visually driven digital content.

Led the brand strategy for a Listerine PocketPaks campaign focused on positioning the product as a convenient solution for bad breath in everyday social moments.

Applied consumer insights, messaging strategy, and creative direction to strengthen brand trust, reinforce Listerine's freshness promise, and enhance consumer engagement.

Shaped a consumer insight-driven strategy for Reebok aimed at strengthening brand relevance and reconnecting with sneaker consumers in a competitive market.

Led consumer and market research to understand purchasing behavior, brand perception, and industry trends, translating findings into strategic recommendations that informed brand positioning, consumer engagement, and growth opportunities.